The meeting kicks off with an open networking session.  This give networkers an opportunity to catch up with old friends, meet new peeps and grab a cup of coffee.

The meeting formally opens – since the concept of partnership marketing is sometimes a little new, there is a short educational shot explaining the ins and outs of partnership marketing. Everyone in attendance is then given an opportunity to introduce their business.

Guidelines are provided to help newbies and the shy, as well as to help people identify possible opportunities to collaborate.  Click here to download the template.

Now it is time for the SERIOUS stuff.  A guest guru gives insight into things that you could do to grow your business, as we SIT UNDER THE UMBRELLA.  Topics vary from accounting advice to zen habits to improve your MOJO.  The guests provide information you can use.

And once they’re done – we take a moment to figure out “How to apply it”, by sharing insights and experiences IN THE TRENCHES. 

The last part of the meeting, and the most important part is where we explore opportunities to partner – as we seek out UMBRELLA EXCHANGES.

We help people put their thinking UMBRELLAs on through brainstorming and provide a platform for visionaries to share their ideas/ opportunities with each others, by making ….. A PITCH.   Click here to download the form so you can prepare your PITCH.

 The meeting formally closes with ideas and opportunities buzzing in the air.

Next it is time for refreshments. This the time where opportunities and possibilities are discussed, deals, follow-up meetings and friendships all happen over coffee and munchies.

Of course…………….

This is just the beginning.  The real work comes in following up….